Wednesday, January 30, 2008

Priming the New Energy Pump: Intel Supplies the Demand

Intel Corporation, the fabled designer and manufacturer of almost every processor in every computer in the land, has just put its very big foot on the e-pedal. The company's purchase of over a billion kilowatt hours of Renewable Energy Certificates (RECs) is a market-making maneuver that will boost the confidence, if not the fortunes, of many new energy suppliers.

RECs are a bit astract for some, but until demand expands dramatically, RECs are a transitional financial tool and a necessity. The following generation technologies qualify as producers of RECs:
  • Solar
  • Wind
  • Geothermal
  • Low Impact Hydropower
  • Biomass
  • Biodiesel
  • Fuel cells (only if powered by hydrogen produced by one of the above approved generators)

Let's see if Intel's bold move engenders competition not just among other high tech manufacturers, but Fortune 500 and Global 1000 companies in every sector.