Monday, December 3, 2007

Straight Thinking Chevron Rebuttle

Sometimes a comment is so strong and so thorough, there's nothing to do but put the spotlight right on it. Take this, Mr. O'Reilly (from "Tracy"):

With an attitude like that, of course we won't achieve any great energy milestones in 25 years. Why not take a hint from the folks in the UK? The gov there has already committed to reducing greenhouse gases 26% by 2020 and earlier this month, PM Brown said they could achieve a reduction of 60% by 2050. See the BBC news story here. With that kind of drive and presumably research $$$ coming from the top, it's hard to believe that no new smart techs will be developed to supplant oil.

Furthermore, Mr. Chevron may not be taking into account that the fundamental way research happens in this country is changing. Although the lion's share still occurs at the university and government-funded level, where bureaucracy and special interests can weigh down innovation, some of it is getting underway at private sources. Look at Google. It behooves them to find a cheaper, alternative source for energy because computer servers suck up electricity. Why just today (Dec 3), the Global Action Plan released a report called An Inefficient Truth, which states that the computer sector has a carbon footprint similar to the aviation industry. To really hit the point home, they said that the average server, for example, has roughly the same annual carbon footprint as an SUV doing 15 miles-per-gallon!

Chevron's business plan might benefit from little to no innovation in alternative energy, but for others, finding a solution may be the key to their business's ultimate survival, and as an added benefit, our world's.